BEA Brand Identity Guidelines (Draft)
Last Updated: Jul 8, 2022
This guide outlines the visual identity standards for the Black Entrepreneurship Alliance (BEA).
Accessible. Bold. Innovative. Creative. Warm / Approachable / Encouraging
The stylized "B" was developed from a combination of a geometric "infinity" symbol and a modified letter B from Black typeface designer Joshua Darden's Freight Sans font. Together these elements tell the story of the continual effort to elevate Black voices, art and entrepreneurship.
Spelling "Black" with a capital "B" has been a common practice of publications that focus on the Black community, such as Essence and Ebony magazines, for example, for more than a decade. It is also offered as an option by Oxford and Merriam-Webster dictionaries.
Black writers and activists have long petitioned for the change in news copy.
Lifestyle photography should be used to reflect our audience, Black entrepreneurs and professionals.
At every turn we want them to see themselves in the BEA. As such, models should look natural, professional, and motivated. A wide range of ages, skin tones and gender identities should be depicted.
Images should depict a wide range of entrepreneurial and professional settings and think outside of the box that society generally captures "Black Business" in.
Avoid overly posed, "corny" or generic stock photos.
Accent photography should be bold, geometric and futuristic, complimenting the BEA logo design and colour scheme and expressing the brand's personality of being:
Warm / Approachable / encouraging
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