Primary Logo
Our primary logo is a combination of our wordmark and brand mark: the stylized B icon. Wherever possible, we aim to use our primary logo in full colour.
Primary Logo
This is the main BEA logo, use this version wherever possible
Inverted Primary Logo
This version includes a white wordmark for better visibility on dark or busy backgrounds.
Alternate Logo
In cases where there is limited space or if our logo needs to be displayed very small, the alternate lockup can be used.
Alt Logo Colour
Inverted Alt Logo
Monotone Logo
When the primary logo can't be used due to design or print constraints (single colour prints or dark/busy/low contrast backgrounds) our monotone logo variations can be used.
Monotone Primary Black
Monotone Alt Black
Monotone Primary Grey
Monotone Alt Grey
Monotone Primary White
Monotone Alt White
The B
There are a few circumstances where our brand mark B can be used on it's own without the BEA wordmark: when logo legibility is compromised, in a situation where the brand is already established, when space is extremely limited and when the B is being used as a deliberate design focal point (eg. merch, stickers, app icon etc)
B Icon Primary
B Icon Black
B Icon Grey
B Icon White
Best Practices
Don't use the wordmark alone.
Things to avoid when using the BEA Logo
Don't stretch or compress the logo.
Don't rotate the logo.
Don't use busy backgrounds.
Don't change the colour of the logo.
Typography
Primary Font (Headings)
Freight Sans Bold
by Darden Studio
Subheadings
Freight Sans Medium
Body
Freight Sans Book
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Secondary Font (Accents/Stylization)
Geomatic
by Tropical Type
Colours
Primary
#2E1340
#4C2067
#CDBA39
Secondary
#EC297B
#A82FCB
#1914C7
#0D1298
Sub-branding
Food
#EC297B
#A82FCB
Tech
#1914C7
#0D1298
Community
#4C2067
#CDBA39
Imagery
The BEA's brand imagery is focused on bold, geometric and futuristic abstract line art and gradients (photos/videos). Keep stock footage usage to a minimal and none if not necessary. When using imagery of people, black and white cut outs on a gradient or abstract background is preferred.
Icon Set
