BEA Final Logo_BEA Logo Main Colour + White.png

Using our brand.

This guide provides details on how to accurately use the BEA brand assets

Primary Logo

Our primary logo is a combination of our wordmark and brand mark: the  stylized B icon. Wherever possible, we aim to use our primary logo in full colour. 

BEA Final Logo_BEA Main Colour + Black.png

Primary Logo

This is the main BEA logo, use this version wherever possible

 

BEA Final Logo_BEA Logo Main Colour + White on Black.png

Inverted Primary Logo

This version includes a white wordmark for better visibility on dark or busy backgrounds.

 

 

Alternate Logo

In cases where there is limited space or if our logo needs to be displayed very small, the alternate lockup can be used. 

BEA Final Logo_BEA Logo Alt Colour + Black.png

Alt Logo Colour

 

BEA Final Logo_BEA Logo Alt Colour + White on Black.png

Inverted Alt Logo

 

Monotone Logo

When the primary logo can't be used due to design or print constraints (single colour prints or dark/busy/low contrast backgrounds) our monotone logo variations can be used. 

BEA Final Logo_BEA Logo Main Black.png

Monotone Primary Black
 

BEA Final Logo_BEA Logo Alt Black.png

Monotone Alt Black
 

BEA Final Logo_BEA Logo Main Greyscale.png

Monotone Primary Grey

 

Monotone Alt Grey

 

BEA Final Logo_BEA Logo Alt Greyscale.png
BEA Final Logo_BEA Logo Main - White.png

Monotone Primary White

 

Monotone Alt White

 

BEA Final Logo_BEA Logo Alt - Black.png

The B

There are a few circumstances where our brand mark B can be used on it's own without the BEA wordmark: when logo legibility is compromised, in a situation where the brand is already established, when space is extremely limited and when the B is being used as a deliberate design focal point (eg. merch, stickers, app icon etc)

B Icon Primary
 

BEA Final Logo_B-Icon-Colour-10.png
BEA Final Logo_B-Icon-Black.png

B Icon Black
 

BEA Final Logo_B Icon Greyscale.png

B Icon Grey
 

BEA Final Logo_B-Icon-White.png

B Icon White
 

 

Best Practices

Don't use the wordmark alone.

BEA Final Logo_BEA Main Colour + Black.png

Things to avoid when using the BEA Logo

Don't stretch or compress the logo.

Screen Shot 2022-07-22 at 12.34.44 PM.png
BEA Final Logo_BEA Main Colour + Black.png
Black & White
BEA Final Logo_BEA Main Colour + Black.png

Don't rotate the logo.

Don't use busy backgrounds.

Screen Shot 2022-07-22 at 12.34.56 PM.png

Don't change the colour of the logo.

Typography

Primary Font (Headings)

Freight Sans Bold
by Darden Studio

Subheadings
Freight Sans Medium
 

Body
Freight Sans Book

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


 

Secondary Font (Accents/Stylization)

Geomatic
by Tropical Type

Screen Shot 2022-07-22 at 11.35.35 AM.png
Screen Shot 2022-07-22 at 11.35.35 AM.png
geopreivews-08-.webp
 

Colours

Primary

#2E1340

#4C2067

#CDBA39

Secondary

#EC297B

#A82FCB

#1914C7

#0D1298

Sub-branding

Food

Screen Shot 2022-07-22 at 12.18.18 PM.png

#EC297B

#A82FCB

Tech

BEA Logo Draft 4-43.png

#1914C7

#0D1298

Community

BEA Logo Draft 4-42.png

#4C2067

#CDBA39

Imagery

The BEA's brand imagery is focused on bold, geometric and futuristic abstract line art and gradients (photos/videos). Keep stock footage usage to a minimal and none if not necessary. When using imagery of people, black and white cut outs on a gradient or abstract background is preferred. 

Icon Set

Brand Voice

 
 
 

Bold.
Innovative.
Authentic.

We support 
We Help
We Inspire.
We Accelerate.

Aiming to use language that is authoritative but welcoming. We are the Apple Inc. of Black Entrepreneurship.

Brilliance. Excellence. Alignment.

Empowered Entrepreneurship.

Re-Presenting Black Entrepreneurship